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Information for Parents/UCC Study

April 2013                 

Dear Parents and Guardians,

We are writing to inform you about a project being undertaken by a team of researchers at University College Cork and Dublin City University entitled The Commercialisation and Sexualisation of Children in Ireland: An Exploratory Study. The study is being funded by the Department of Children and Youth Affairs. Primarily, the research is concerned with exploring parental ideas and views about the commercial influences on children and their thoughts on whether children in Ireland are being sexualised and in what particular ways. It is also focused on reviewing policy and practice responses to these issues in Ireland and in other contexts. The interdisciplinary research team is comprised of Dr. Elizabeth Kiely, Dr. Máire Leane (both School of Applied Social Studies, UCC), Dr. Karl Kitching (School of Education, UCC), Dr. Debbie Ging (School of Communications, DCU) and research assistant Dr. Gill Harold (School of Applied Social Studies, UCC).

In this research we wish to explore parents’ views on children’s engagement in consumer activity and their opinions on the impact of sexualisation on their children’s lives. Similar studies carried out elsewhere have indicated that parents’ voices are often excluded from debates on these issues. In this research, we wish to engage directly with parents and guardians to discuss with them their views on these topics. A report will be completed for the Department of Children and Youth Affairs on all aspects of the research project. This will include findings and recommendations based on the findings obtained.

We wish to invite parents and guardians to to share their views with us by participating in focus group settings or in individual and couple interviews. These research meetings will be organised in Cork, Dublin, Limerick and Galway (at a city and / or county venue) and will take place during May and June 2013. They will be facilitated by members of the research team, who are all experienced researchers and every effort will be made to enable your involvement should you wish to take part. In the final research report or any related research output, participants’ identities will not be disclosed and when quoting comments provided by participants, those persons’ true identities will not be made known.

If you are interested in participating in this research and would like to share your views, please complete the form below and return the information by post or email at your earliest convenience to:

Gill Harold, c/o School of Applied Social Studies, Donovan’s Road, University College Cork. Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Phone: 021-4902634

If you would like more information about the research project before making your decision to participate or not, please contact Gill by telephone or e-mail.





Telephone Number



Email address


Preferred method of contact

Phone  Email  Post 

Number of children

Their ages

Their gender


Please indicate () your preference to attend a focus group or interview (individual/couple)

Focus group 

Interview (individual) 

Interview (couple) 

Preferred location for participation

Cork  Dublin  Limerick  Cork 

City  County 

Preferred time for participation

Morning  Afternoon  Evening 



Glenamaddy Community School, Church Street, Glenamaddy, Via Castlerea, Co. Galway, F45KF50


Telephone +353(0)94 9659315 | Fax +353(0)94 9659354 | This email address is being protected from spambots. You need JavaScript enabled to view it.